Foodstuffs/New World are using RFID technology on trolleys to track customer movement around the store.
Hi Matt,
Yes they are RFID receivers designed to pick up the signals from the front of most of our trolleys (although they are not currently active due to an issue with the some of the receivers). The project is being done by Foodstuffs so that they can better understand customer movements around the store. This will enable them to design better supermarkets in the future.
Regards
>Hi
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>I noticed Symbol(?) units installed on the ceiling in the store. I’m just curious as to what they are for. Are they using RFID technology?
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>Kind regards
>
>
>Matt Taylor
Image credit: Tim