A Bad Flyer: NZ TV Is Going Digital… Sometime

Going Digital DogNew Zealand’s analog television is being turned off from 2012 so an advertising campaign has been set up to encourage people to switch over to digital. We were sent the following flyer in the mail (click for a bigger version), with good intentions, but it is perhaps quite unhelpful.

Going Digital Flyer Front

Going Digital Flyer Back

When?

It does not contain any mention of when the switch is happening. The statement “You need to go digital to keep watching TV” makes it sound like that could be very soon. But for us in Christchurch and most of the South Island it is happening in 2013, quite a while away. It would have been helpful to include a map from one of Going Digital‘s other leaflets, which shows when each area is switching.

Going Digital Map

Options?

The options table could be helpful, but contains little information that consumers care about—what is the cost of options, upfront and ongoing, and what is the difference between them? Eg. installation cost and quality of cable versus satellite versus UHF, what options let me rent box office movies and have extra channels available, are there options within options—of HD (what is HD?) and being able to record/play with live TV?

The text that is different on each of the Freeview logos (HD and satellite) is tiny.

Terminology between advertising materials differs. Freeview set-top box is used instead of satellite digital receiver, SKY decoder changes to SKY set-top box, and Freeview set-top box gets the fancy name of HD digital receiver when used in the context of Freeview HD.

Where?

The above map could also be used to show where the different services are available—86% of New Zealand is a frustratingly vague “where” (the 86% of New Zealand that can get Freeview HD includes: Auckland, Waikato, Tauranga, Hawke’s Bay, Manawatu, Wellington, Christchurch and Dunedin. It is going to be, or has been, expanded over 2011 into Invercargill, Timaru, Nelson, Wairarapa, Whanganui, Gisborne, New Plymouth, Taupo, Rotorua and Whangarei.)

The flyer looks good, but needs more detail to be more useful than just a reminder of something that people should get around to doing.

Have you, or do you know someone who has recently switched to digital or has yet to make the switch? How helpful has the advertising material been?

What About The Children?

TVNZ won a High Court appeal against the Broadcasting Standards Authority who had ruled a sex scene (the horror!!) in Hung, a show about a male prostitute, airing after 10pm violated the standards of good taste and decency.

TV One Billboard Ad for Hung - Underwear

TV One Billboard Ad for Hung “He's got a big one”

Hung airs late at night, in this case at 9.50pm, is rated AO and as the title and advertising suggests an average episode would contain sexual content. Anyone who chooses to watch realizes this and shouldn’t be outraged at sex scenes being included.

The BSA Chair, Peter Radich was the sensible minority and “…consider[ed] that the scene complained about was acceptable in the context in which it appeared: in an AO-classified programme targeted at an informed adult audience”.

The High Court said it was “plainly wrong” to rule against it and Justice Asher said that sex “plays an inevitable part of the narrative”.

We’re all capable of choosing not to watch something and that needs to be reflected in BSA decisions.

Update 26/05/2011:

Here’s the judge’s perceptive analysis:

Hung’s protagonist is a down and out former teacher who turns to providing sexual companionship to women for pay. Sex plays an inevitable part of the narrative. No viewer could be surprised at a scene with some strong sexual content. The scene formed a natural part of the storyline both of the episode and the series. In its immediate context the scene shows a reversal of the traditional role where sexual exploitation is by men of women, and in a mildly humorous way. In terms of the initiation of sexual contact and payment traditional gender expectations are turned on their head. The themes of role reversal and the exploitation of a male for sexual purposes are reflected in the scene. It is the only sex scene in the particular episode. It demonstrates a modest victory for Lenore in her battle with Tanya for control of Ray. For Ray, it is another dollar. He performs a sexual service for a woman he does not like. It fits naturally into the episode’s storyline. It was not the case, as the majority decided, that the scene was designed “solely to titillate”.